Hana Financial Group, led by Hana Bank, is on a roll.
According to the financial sector on Tuesday, Hana Bank has recently achieved revolutionary success in marketing after selecting 'national hero singer' Lim Young-woong as its model, and the aggressive sales of Hana Financial Chairman Ham Young-ju, a 'salesman', has helped the bank stand out in deposits and loans.
The company's stock price has also been well-received by investors, outperforming rival Shinhan Financial Holdings.
Above all, the selection of Lim Young-woong as a promotional model is regarded as a 'godsend' in the financial world.
The cumulative number of views of the “Hana is the Hero of Wealth Management” video on Hana Bank's YouTube channel, Hana TV, has already surpassed 10 million in March, breaking the record for the most views in a month.
When Hana Bank distributed free souvenirs such as photo cards and posters of Lim at each of its branches, fans even went on an open run to receive them.
As a result, Hana Bank has been successful in attracting customers, with an increasing number of middle-aged and elderly people switching to Hana Bank as their main bank.
Hana Financial Group stands out in marketing because of Chairman Ham Young-ju's unique 'sales sense' to detect market conditions and find solutions.
In particular, Chairman Ham has a unique 'sales drive'.
Recently, he held a 'marathon sales meeting' at a sales strategy meeting attended by Hana Bank President Lee Seung-yeol, deputy vice presidents, and executive-level executives, where specific strategies were set and checked over a five-hour period from 6:30 a.m. to 11:40 a.m.
Due to Hana Financial's strong performance, Hana Financial Holdings' stock price has recently been quoted at around 60,000 won, up more than 60 percent from 37,000 won in August last year. This is a relatively high increase compared to Shinhan Financial Holding's 40% increase from 32,000 won to 50,000 won over the same period.
Hana Financial and Shinhan Financial have been in a battle of egos, with Hana Financial being called the “Samsung of finance” and Shinhan Financial lagging behind Hana Financial in terms of stock price and operating results, according to the financial world.
It is for the same reason that Hana Bank was recently ranked as the best luxury brand in the banking sector when the management magazine Monthly Hyundai Management surveyed CEOs of Korea's 500 largest companies on their preferred luxury brands for 30 items,
By Hong Sun-ki imagine1@hanmail.net
Hana Financial Group Chairman Ham Young-ju (right) thanks Hana Bank President Lee Seung-yeol, Hana Card CEO Lee Ho-sung and employees at a ceremony to celebrate the 5 millionth milestone of the Travelblog service at Hana Bank's headquarters in Jung-gu, Seoul, on Thursday.[Courtesy of Hana Bank/Yonhap News]
저작권자 ⓒ 비즈체크, 무단 전재 및 재배포 금지